NYL began with a wake-up call.
When Elwy Taymour was diagnosed with heart disease, he started paying closer attention to what he was consuming. He searched for clean, natural supplements to support his health, but most of what he found was synthetic, overly processed, or disconnected from real food.
At the same time, conversations with Heddy – Elwy’s partner and wife, kept returning to something simple: Why not look at Molokheya. A plant deeply rooted in Egyptian kitchens and culture, often overlooked in the modern wellness space.
That question lingered, why were we importing kale and foreign “superfoods” when our own soil had been nourishing generations for centuries?
What followed was months of research, formulation trials, lab testing, and refinement. The goal was clear: create a clean, plant-based blend made from authentic Egyptian greens - something simple, effective, and grounded in heritage.
NYL was born in August 2025.
Today, it remains part of Elwy’s and Heddy’s daily ritual, a small, consistent habit rooted in better choices and long-term health.